Rate of social network users in Azerbaijan is 6.73 million people

14:55 - 5.06.2025


June 5, Fineko/abc.az. As of June 2025, the number of social media users in Azerbaijan is nearly 6.73 million people.

ABC.AZ reports that this figure is equivalent to about 64.9% of country's population. It is important to note that this metric includes user IDs, and one person can be represented by multiple accounts.

If to take into account only the population over the age of 18, the number of social media users is 6.73 million people. This corresponds to about 87.7% of the adult population.

Compared to the beginning of 2024, the number of social media users grew by 635,000 people, or by 10.4%.

The most frequently used social networks and their market share are as follows:

YouTube: 36.67%;

Instagram: 24.01%;

Facebook: 15.23%;

Pinterest: 11.15%;

Twitter (X): 7.55%;

Reddit: 2.53%.

By Elmir Murad