11:13 - 12.06.2025

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June 12, Fineko/abc.az. L'Oréal announced on Wednesday about partnership with Nvidia to expand its artificial intelligence capabilities in several areas, including AI-powered advertising and product recommendations.

The French cosmetics company and its partner network will use platform Nvidia AI Enterprise, which offers a suite of microservices for managing artificial intelligence applications.

According to Asmita Dubey, marketing director at L'Oréal, this technology is designed to make L'Oréal's artificial intelligence systems faster, more accurate and safer.

"Now is the time to scale," Dubey said, noting that AI is rapidly transforming the consumer landscape. "The product search is changing. The purchase process is changing. Loyalty is changing. Artificial intelligence is changing a lot of things."

The companies did not disclose the financial terms of their agreement.