10:49 - 4.11.2025

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November 4, Fineko/abc.az. This October, Instagram's share on all platforms of the Azerbaijani social media market (computers, mobile devices and tablets) was 35.77% (last month - 20.31%, 1 year ago - 38.68%).

ABC.AZ informs that this is stated in the report of Statcounter agency. This is 15.46 percentage points more than in September and 2.91 percentage points less than a year earlier.

Facebook's market share, which ranks 2nd, decreased by 4.37 p.p. over the month and increased by 7.86 p.p. over the year to 28.33% (32.7% and 20.47%).

YouTube's next largest market share grew by 7.19 p.p. during the month and by 9.43 p.p. during the year, to 20.49% (13.3% and 11.06%).

Pinterest's 4th-place market share was 7.76% (7.09% and 19.36%), up 0.67 p.p. per month and down 11.6 p.p. year-on-year.

Top 5 of the X leaders with market share of 5.24% (23.25% and 5.51%). The social network's market share declined by 18.01 p.p. per month and by 0.27 p.p. year-on-year. Thus, its market share decreased by 77% in a month.