16:10 - 2.12.2025

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December 2, Fineko/abc.az. In November 2025, Instagram's share on all platforms of the Azerbaijani social media market (computers, mobile devices and tablets) was 46.23% (last month - 35.77%, 1 year ago - 38.37%).

ABC.AZ informs that Statcounter says, citing an agency report, that the indicator is 10.46 percentage points more than in October and 7.86 p.p. less than a year earlier.

YouTube's market share, which ranks 2nd, grew by 10.55 p.p. over the month and by 17.37 p.p. over the year, to 31.04% (20.49% and 13.67%).

Facebook's market share decreased by 17.65 p.p. during the month and by 7.88 p.p. year-on-year to 10.68% (28.33% and 18.56%, respectively). Thus, its market share decreased by 62% in a month.

Pinterest's market share, which is in 4th place, declined by 2.06 p.p. per month and by 10.54 p.p. year-on-year to 5.7% (7.76% and 16.24%).

Top 5 also includes X leaders with a 4.46% market share (5.24% and 7.95%). The social network's market share decreased by 0.78 p.p. per month and by 3.49 p.p. year-on-year.